How do you get from Nassau Street to our New Brunswick store?
Route 27 begins at Route 206 in Princeton, runs the length of Nassau Street, then heads northeast for good: over the Millstone at Kingston, up past Kendall Park and Franklin Park, through North Brunswick, and into New Brunswick as Albany Street. Bayard Street is a block off it and the store is at number 51. Roughly thirty minutes when the Route 1 crossing behaves, longer at rush hour, and Route 1 north to Ryders Lane is the alternative when it does not.
Parking downtown is meters and decks, much like Palmer Square, so allow a few minutes at the end. The counter is open on weekdays and closed both weekend days. If you have a question about a piece before you drive up, call (732) 543-1313.
Why a Princeton jewelry drawer is not like anyone else's
The college moved down from Newark in 1756 and put up Nassau Hall, which served as the capitol of the United States for a few months in 1783 while the Continental Congress met inside it. Washington's army had fought across those fields the winter before, and that ground is Princeton Battlefield State Park today. The Institute for Advanced Study and the Theological Seminary came later, the borough and the township finally merged into a single Princeton on January 1, 2013, and the Dinky still runs down to the Northeast Corridor at Princeton Junction.
A town of academics, doctors and families who have arrived from elsewhere for two and a half centuries keeps unusual things in a drawer. Inherited European gold that is neither 14k nor 10k. Signed pieces from jewelers who closed decades ago. Reunion class rings, a gold pocket watch out of a retired professor's estate, a sterling tea service from a Western Section house, and coins that somebody collected properly instead of dropping in a jar.
What gets checked before a number is spoken
High-karat and European gold is exactly where a single bulk weight costs a seller the most. An Italian chain marked 750 and a 22K piece, which is 91.7 percent gold, are worth far more per gram than the 14k beside them, and the XRF analyzer settles each item's purity without acid and without filing anything. Maker-marked and signed jewelry is checked for what it is worth as jewelry before melt value is raised at all, because with the right name on it a ring is worth more whole than broken up. Sterling is kept apart from plate, coins are read for date and mint mark, and diamonds are graded independently of the mountings they sit in.
Settling a Princeton estate or clearing a house on Witherspoon Street? The estate buyers service handles house calls and executor paperwork, the New Jersey estate jewelry guide explains what to hold back, and the jewelry buyers page covers signed and designer work.
Selling something for the first time
“Excellent service, fair pricing and Dennis made it a really pleasant experience for a first-timer like myself when I didn't know what to expect. I highly recommend this business.”
— Joanne Adams, five-star Google review of Cash 4 Gold Trading Post in New Brunswick
Engagement rings, loose stones and older cuts
Inherited rings often hold a cut that predates the modern brilliant, and those stones are judged on their own terms rather than marked down for not matching today's shapes. Every diamond goes under magnification for carat weight, cut, color and clarity, and a GIA or AGS report strengthens the offer where one exists. The mounting is tested and weighed as gold or platinum separately, so the stone and the metal each get a line of their own. See the diamond buyers page or where to sell an engagement ring.
Which parts of Princeton do we hear from?
Palmer Square and the Nassau Street blocks, Witherspoon Street and the Witherspoon-Jackson neighborhood, the Western Section, Riverside down by Lake Carnegie, the Princeton Ridge, and the Route 206 corridor heading out toward Montgomery. Plenty of sellers come across from West Windsor, Plainsboro, Lawrence and Kingston as well.
What do Princeton sellers bring up Route 27?
Gold of any karat, silver, platinum, diamonds, coins and watches, whole or broken. Open a category to see how that kind of item is judged before you make the drive.
Bayard Street, one block off Albany
Where Route 27 becomes Albany Street in downtown New Brunswick, turn off for Bayard Street and the store is at number 51. Walk-ins are welcome on any weekday the store is open, and the hours are listed below.
Selling Princeton gold the same afternoon you bring it in
Come in on a weekday with your items and your ID. Each piece is tested and weighed in view, separated by purity and by type, and priced against the live market that day, with signed jewelry, collector coins and diamonds quoted on their own. Accept and the cash is counted out on the spot. Decline and everything returns to your bag, free, with nothing owed and nobody calling you afterwards.
A Princeton estate, a reunion class ring, a tea service nobody uses? Bring it up Route 27 and watch every piece tested, free.
📞 Get a Free Appraisal: (732) 543-1313Princeton cash for gold: frequently asked questions
Where is the nearest place to sell gold from Princeton?
Our New Brunswick store at 51 Bayard St, about half an hour up Route 27 from Nassau Street. There is no Cash 4 Gold Trading Post inside Mercer County. Phone (732) 543-1313.
Do you handle 18k and other European gold?
Yes, and it is separated from lower-karat pieces before anything is weighed. The XRF analyzer reads each item, so a 750 chain or a 22K piece at 91.7 percent gold is never paid at the 14k rate.
Is a signed or designer piece worth more than its metal?
Often, yes. Maker-marked and signed jewelry is assessed as jewelry first, and only compared with melt value afterwards, so a piece worth more intact is not broken up by default.
Can you look at a whole Princeton estate?
Yes. Small lots come to the counter and larger households can be seen at home by arrangement, with executor and probate paperwork handled as part of the estate service.
Is the New Brunswick store open at the weekend?
No. It keeps weekday hours and is closed Saturday and Sunday. The current hours are shown on this page and no appointment is needed while the store is open.
What do I have to bring with me?
A valid government photo ID, which New Jersey requires for every precious-metals sale. Diamond reports, appraisals and boxes are useful but no paperwork is needed to get an offer.
More for Princeton sellers
Sell gold near me · Sell silver · Sell watches · All 8 Central NJ locations